Why Dad needs Spoiling this Father’s Day

This Father’s Day, we want to bring something to your attention. Something that can’t go unnoticed. Dad needs to be spoiled more than usual, and there’s one very good reason for this –

He’s exhausted. Here’s why.

fathersday60'sToday’s dad is very different from the dad of the ‘60s. Forget about the guy who came home from work, patted his kids on the head and retired to the couch. Forget about provider of the family, head of the household, ultimate disciplinarian. Today’s dad spends three times the amount of hours every week with his kids as dads did back then. He’s more involved and more nurturing than ever. 

It’s an evolution of fatherhood. 

It starts from the very beginning where he actually stays in the room during labour. He sits by his partner’s side, holding her hand and enduring her abuse then resists passing out as he cuts the umbilical cord. When they take their tiny bundle home, he shares shifts as she wakes through the night, rocking her back to sleep and singing lullabies even though he has the tone of a deaf walrus. He reads parenting books, strolls the supermarket isles and stops to study the ingredients in the baby food before he buys.

fathersdayhomewkHe helps around the house doing his share of the laundry, cooking meals and sharing cleaning duties. As the children grow, he packs their lunches, drops them to school then continues to work where his boss berates him for being late. And when he returns, exhausted, longing for the couch and an ice-cold beer, he helps the kids with their homework. 

When they test him to his wits end, gone are the days of easy discipline when a swift clip to the ear would put an to end to it. Today’s dad must summon all the patience in the world limited by means of confiscation and naughty corners.fathersdaycoach 

He is complex and multi-tasked: coach to his kid’s footy team, volunteer on the school committee, parent helper in class. He teaches his son how to be a man, how to change a tyre, how to defend himself against bullies in the school yard then rushes to dress his cuts when he falls off his bike.

Times have changed. 

The heir to the English throne is changing his son’s diapers. Celebrity dads are tattooing their kids’ names on their backs. There are now over one hundred thousand stay-at-home Australian dads.

We don’t mean to undermine mum’s role (she has her own juggling act to balance). But it doesn’t mean we can’t recognise the awesomeness of the modern dad. It’s a wonderful, liberated and exhausting role… 

fathersdaykidsWhich is why we think Dad needs super-spoiling this Father’s Day. And don’t worry if you’re feeling overwhelmed for ideas. We have the perfect solution: a list of gifts that have been carefully picked out for these most deserving dads. You can have the perfect gift sorted in just a few taps. All you need to do is download our app and sign up to gain access (to this list and every other special occasion list we release in the future!)  

We’re more than confident you’ll find something just right for him.